With video games becoming larger and more sophisticated, there’s an ever increasing chance that something can go wrong on launch day. And now we can officially add SimCity to that growing list.
Days after its launch, players still couldn’t play because game servers were overloaded with connection requests. But because SimCity requires an “always-on” Internet connection, there was no way around it. EA is currently trying to smooth things over with those affected by offering a free game from its catalog.
SimCity’s not the first to experience launch day fail or general catastrophe — let’s take a look at some other great video game snafus and what those companies did to make things right.
1. The Call of Duty: Elite Launch
In November 2011, an online stat tracking service was launched along with Modern Warfare 3 called Call of Duty: Elite. Elite offered extensive stat tracking, clan management, tournament hosting, and DLC delivery. It was available for all gaming platforms and even had a mobile app that allowed gamers to check their stats on the go.
Unfortunately, Elite developers, Beachhead Studios, underestimated just how many players would be registering for Elite on launch day. Registration servers were overwhelmed with demand and the service was out of commission for over a month… which didn’t go over well with gamers who had paid an extra $50 for Elite’s premium features.
Activision extended every premium member’s elite membership by 30 days, free of charge. Service was eventually restored and all was well in First-Person Shooter land.
2. The Great Hack of the PlayStation Network
Sony’s online service for the PlayStation 3 was hacked in April 2011. It shut the network down for a solid 24 days. No online multiplayer, no Netflix, no streaming music, nothing. And that was only the beginning. The personal information of almost 77 million registered users had been compromised. Gamers were encouraged to cancel any credit cards that had been used to purchase items through the service.
At this point, Sony had to go the extra mile, no, the extra 100 miles, to make things right. It rolled out a “Welcome Back” program that gave every PSN member:
- a free 30 day membership to Sony’s premium online service, PlayStation Plus, or an extension of their existing membership
- Two free PS3 games
- Two free PSP games
- Limited time free download of games like Infamous and LittleBigPlanet
- free 1-year membership to the All-Clear identity theft protection service
Sony’s response helped the PlayStation Network survive the greatest video game failure of all time.
3. The Red Ring of Death
Early in the life cycle of the Xbox 360, problems with the hardware began producing a “general hardware failure,” a pretty phrase for a dead console. It was indicated by three red flashing LED lights around the power button on the front of the 360, or what came to be known as the “red ring of death.”
When the problem became widespread, turning on your 360 was like playing a game of Russian Roulette; you never knew if it would be the last time you powered it on. Things like poor soldering and overheating were blamed, but no matter what the cause, Microsoft had an enormous problem on its hands.
To make things right, Microsoft offered a general 3-year replacement warranty on ALL Xbox 360 consoles. Basically, if your console failed for any reason, you could ship it back to Microsoft, free of charge, and they would either repair it or replace it with a new machine.
This problem continues to plague the 360, but thanks to Microsoft’s effective response, the console has been able to thrive even though many gamers are on their second or third machine.