Sony sues Kevin Butler actor for advertising the Wii

Sony is suing the man who plays Kevin Butler for advertising the Wii.Sony caught Jerry Lambert in an advert for tyre maker Bridgestone’s Game On promotion playing with the Wii and acting in a fashion similar to Kevin Butler, the fictional PlayStation executive who has fronted the brand in the US for years.Now, it has launched a lawsuit against Bridgestone and Lambert’s production company Wildcat Creek Inc. claiming intellectual property and trademark infringement. Read more…