Skylanders franchise up to $500 million retail sales in the US alone

The United States loves Skylanders to the tune of a whopping $500 million of retail sales, as announced by Activision this morning. Based on recently released NPD data, US boys and girls (and US older boys and girls) can’t get enough of the action-RPG games and those oh-so-lucrative accessory packs and figures.

$195 million of those retail sales come from Skylanders Giants and its associated retail products alone; the game only arrived on retail shelves just under three months ago. Maybe that figure isn’t so startling when you consider the game brought with it an estimated $500 worth of new figures to collect. While Giants certainly did respectably in December’s NPDs, coming in 8th on the month’s best-sellers chart, it’s clearly the accessory packs and figures which have brought in the big bucks.Continue reading Skylanders franchise up to $500 million retail sales in the US aloneSkylanders franchise up to $500 million retail sales in the US alone originally appeared on Joystiq on Fri, 11 Jan 2013 09:45:00 EST. Please see our terms for use of feeds.
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