Rovio joins MTV’s anti-bullying campaign, rewards participation with Angry Birds Space level

Angry Birds is, at its core, a game about being bullied and then exploding those bullies, so it makes sense that Rovio would join MTV’s “A Thin Line” campaign. Discouraging “digital disrespect,” “cruelty” and “sexting,” among other things, A Thin Line will incentivize active community involvement by rewarding positive social actions with an exclusive Angry Birds Space level.

It works like this: Once Angry Birds Space launches on March 22, players that post a “positive action” on MTV’s Draw Your Line site will be given a hint that leads them to a secret “Golden Egg” level in Space. A “positive action” can be something as simple as changing your email password to protect your identity, or as complex as hosting an anti-abuse event/rally. The whole site works on the honor system, though, so most positive actions will probably be lies, concocted solely to obtain the game’s secret level.Continue reading Rovio joins MTV’s anti-bullying campaign, rewards participation with Angry Birds Space levelRovio joins MTV’s anti-bullying campaign, rewards participation with Angry Birds Space level originally appeared on Joystiq on Wed, 14 Mar 2012 19:30:00 EST. Please see our terms for use of feeds.
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