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Zynga suffered 8.2% drop in DAUs during May – analyst
Social games giant Zynga suffered a second consecutive significant drop in daily active users for its Facebook games during May, with nearly all of its major titles declining in user numbers. According to Doug Creutz from analyst firm Cowen, Zynga’s DAUs declined by 8.2 percent in May month-over-month, leading Creutz to believe that Zynga’s strategy of accelerated game releases coupled with a churn of its existing user fanbase is having a negative impact on its …
