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Zynga Shows Street Smarts With IPO Plan
[Though Zynga’s upcoming $1 billion IPO is lower than expected based on previous reports and market cap valuations, Gamasutra’s Chris Morris explains why the company is playing it smart with its low share prices.] Five months after announcing its intention to go public, Zynga is about to make the splash, but it’s doing so with a much smaller splash than most people expected back in July. Back then, when the market was teasing investors with …
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