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Zynga Looking To Double Its Paying Customers Following IPO
With its initial public offering due to start trading next week, Zynga has told investors that it believes it can double its current number of paying customers. As part of an investors luncheon, and as reported by business website Reuters, Zynga chief executive Mark Pincus explained that, at this moment in time, less than three percent of the company’s 227 million monthly active users — around 7.7 million — are considered paying customers. However, he …
