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With the App Store flooded, is partnering with a publisher becoming necessary?
Digital distribution has brought a huge change to the game industry in recent years, enabling developers to distribute games freely without having to rely on a traditional publisher cutting into the profits. But that unlimited virtual “shelf space” comes at a cost: namely, it’s getting harder to stand out amongst the crowd. Trip Hawkins, the shrewd businessman who founded video game publishing giant Electronic Arts way back in 1982, believes that this flood of products …
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