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Why ‘Whale Trail’ Is Going Free-To-Play, And How A Flop Is Seen As A Journey
London-based design studio ustwo created a heck of a game in Whale Trail, but it’s failing as a commercial entity. It’ll never hit the App Store top 10. The face of its bubbly and wide-eyed mascot, Willow, will never grace products like panties or fruit snacks. And at its current pace, it’ll be awhile before […]
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