Who Killed Rare?
Through a locked gate, down a winding path and by a still pond a few miles outside of the leafy village of Twycross, England, a bonsai tree stands. It was a gift given to Rare by Shigeru Miyamoto, the most famous game designer in the world, as a thank-you for the game developer’s critical and commercial success in creating games for Nintendo, the most famous game maker in the world. For Rare’s staff arriving to work at 8:30 sharp each morning, it has served as a reminder of the company’s heritage, of who they are, of how lucky they are to be a part of something so admired, so rare. An unassuming trophy of past glories, it’s also an inspiration for future goals, a symbol carefully cultivated to weather trends, transcend fashions; rooted, a gnarly resolution. On 20th of September 2002, Microsoft paid $375 million for this bonsai tree and all that it symbolised: creative excellence, technical mastery, innovation, originality, soul and the precious fingerprints of Nintendo. The fledgling Microsoft Game Studios, desperate to acquire world-class talent that could help establish its game console, saw in that tree everything it desired to become. Read more…
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