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When talking to the press too early can hurt you
Releasing trailers and expository information about your games too early can hurt your sales, says Game Developer magazine editor-in-chief Brandon Sheffield in this op-ed from the August issue. I recently watched a trailer for a game by Diego Garcia and Emmett Butler called Heads Up! Hot Dogs. It’s an amusing iOS game about dropping hot dogs on people’s heads as they walk by at various speeds. Some of them bounce up and down, making it …
