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Video: Managing Halo’s transmedia empire
If you’re working in the AAA console business, your studio needs to do more than make a good game. With big budget titles becoming more competitive by the day, publishers are often looking to create franchises that exist just not as games, but as sweeping transmedia properties. Many of today’s top franchises have expanded into comic books, animated shorts, and other forms of media, and one series that’s particularly excelled in the transmedia space is …
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