UK retail game market fell in 2011
The boxed retail market continues to decline in the UK, with sales slipping 7 percent from 2010. The Association for UK Interactive Entertainment (UKIE) reports, using Chart-Track data, that 2011 saw boxed sales of £1.42 billion ($2.2 billion).
Of the ten best-selling games in the year, eight were launched in the fourth quarter, generating 51 percent of annual revenue. Call of Duty: Modern Warfare 3 was the top seller, generating £83 million ($128 million) during its launch week and selling two million copies in five days.
“In a year when overall consumer spending was down, 2011 proved to be a better than expected year for the UK’s boxed-product games market,” said UKIE Chairman Andy Payne. Helped by the launch of many top quality titles, particularly in quarter four, total software sales of £1.42bn was better than many predicted.”
Overall, the total gross generated in the UK games market from hardware, software and accessories in 2011 was £2.5 billion ($3.9 billion), a drop of 13 percent. That’s understandable since the global economy is horrible, so keep calm and carry on.
[mffoto via Shutterstock]Continue reading UK retail game market fell in 2011UK retail game market fell in 2011 originally appeared on Joystiq on Fri, 06 Jan 2012 12:45:00 EST. Please see our terms for use of feeds.
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