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Ubisoft focuses on hardcore at its E3 showing
During its press conference at E3 2012, Ubisoft knew its audience — it didn’t put much emphasis on social games or casual titles, but rather on the genres, and established franchises that E3’s typical hardcore audience gravitates toward most. In a departure from Microsoft and EA, which opened their respective conferences with bombastic gunplay and violence, Ubisoft chose to capture its audience’s attention with a bit of sexuality. The show opened with a dance number …
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