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Toys For Bob’s Rewarding Skylanders Flight
Games with toy tie-ins saw a relatively short-lived popularity boom a few years ago. But Toys for Bob took its time in the creation of Activision Blizzard’s Skylanders — and early signs for toy sales are beating expectations, studio president Paul Reiche tells us. The studio had spent some years working on Activision’s licensed games, but as many publishers learned, the formula for license companion games had become less predictable than it once was. “We …
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