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THQ sold UFC license after failing to break even on it
Though the Ultimate Fighting Franchise games appeared to be one of THQ’s few successes, the company says it sold the brand’s exclusive license to Electronic Arts because it failed to break even on the latest release. THQ management told Wedbush analyst Michael Pachter that UFC Undisputed 3, which released for Xbox 360 and PlayStation in February, fell short of hitting its break-even point of 2 million copies sold. That was in spite of UFC Undisputed …
