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The End Of Games Marketing As We Know It
Retention is the key measure of success for a free-to-play game. This fact should send a frisson of fear down the spine of games marketers and salespeople across the globe. The truth that their skills are becoming much less valuable in the parts of the industry that are growing, rather than those that are in terminal decline. Don’t We Need Customers? All games need customers. Free-to-play games are no exception. How free-to-play games acquire customers, …
