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Temple Run’s switch to free more than quadrupled its revenue
Over the last few months, mobile game developer Imangi Studios learned the power that the free-to-play model can hold, firing its game Temple Run to the peak of the top free and top grossing iPhone app charts. The game was originally launched as a 99 cent app with in-app purchases back in August, and quickly moved into the top 50 paid app charts. While it was Imangi’s best launch ever, the game rather rapidly began …
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