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Take-Two CEO Zelnick Doubts Zynga’s ‘Sketchy’ Metrics
Massively succesful social gaming company Zynga (FarmVille, CityVille) is ramping up for its initial public offering in the coming weeks, but a lack of data related to user churn may keep investors at bay. That’s according to Take-Two CEO Strauss Zelnick, who spoke at length about the company at the Reuters Global Media Summit on Tuesday. “They churn quite quickly and they get new customers. That is their model,” he said. “I think they have …
