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Sony engineers working on PS Vita "cost reduction" for post-2012 price cut
Sony engineers are working to reduce the cost of manufacturing the PS Vita so it can cut the price of the handheld – but that price cut won’t happen this year. Sony’s fledgling portable has endured torrid sales since its launch last year in Japan and early this year in Europe, sparking calls for the Japanese company to slash its price. But Sony Worldwide Studios boss Shuhei Yoshida told Eurogamer at Gamescom this week that the price of Vita will not drop this year. Instead, it hopes prospective buyers will find new bundles, such as the LittleBigPlanet Vita bundle announced during Sony’s Gamescom press conference earlier this week, good enough value to convince them to take the plunge. Read more…
