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Respecting women players without ‘girling it up’
Core gamers might not think twice about the hidden object genre, but a close look behind the scenes of these explosively-popular games reveals fascinating design wisdom, and a close relationship with an audience little-understood by the traditional industry — casual adults, most of whom are women. With a back catalog of 3,000 titles over ten years, global casual game company Big Fish now publishes a game a day on computing and mobile platforms, and enjoys …
