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Research: How mobile players find new games to play
Discoverability has always been a major challenge on mobile platforms. With so many apps on the market, it can be tough to make your game stand out from the crowd. But what’s the best way to do that? How are mobile game players finding games? According to research from analytics firm EEDAR (in data given exclusively to Gamasutra), players frequently discover games via word of mouth alone. The firm reports that word of mouth (including …
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