Report: Zynga paid over $20M for A Bit Lucky; Draw Something executive leaves
Zynga reportedly paid between $20-$25 million for “mid-core” developer A Bit Lucky, a pair of sources familiar with the deal tell Bloomberg. Zynga announced the acquisition of the developer a couple days ago, part of an initiative by the publisher to create deeper gameplay experiences that are attractive to a wide range of players, but can also be enjoyed by core gamers.
Also revealed in the past 24 hours: Wilson Kriegel, former chief revenue officer of Draw Something studio OMGPOP, has left the company. Zynga acquired the studio only a half year ago for $200 million.Report: Zynga paid over $20M for A Bit Lucky; Draw Something executive leaves originally appeared on Joystiq on Wed, 19 Sep 2012 15:00:00 EST. Please see our terms for use of feeds.
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