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Players won’t pay just because they like your game
Idealistic free-to-play developers Flippfly had to face reality when their app, Monkey Drum got great ratings but generated little cash: you need to leave them wanting more. “Our thinking with Monkey Drum went something like this: ‘If a good conversion rate is something like 1-3 percent, maybe we can achieve that by delighting our users into wanting to give us more,'” writes Aaron San Filippo, co-founder of Flippfly. Turns out, not so much. “The more …
