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Players spending less on social farm games, more on ‘mid-core’ titles – study
The percentage of paying social game players in the U.S. has nearly doubled, but those gains have been offset by users spending less on social games, particularly on farming titles, according to a new study. Analyst firm SuperData says that the average revenue per paying user (ARPPU) for farming titles has fallen in recent months, while the ARPPU for “mid-core” games is the highest out of all social game categories. Mid-core games are titles that …
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