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Opinion: Subscriptions are not the future, they are the past
[In this opinion piece, Gamasutra contributor and Games Brief’s Nicholas Lovell argues that game subscriptions are not “the Holy Grail of the industry,” and that the subscriptions period is now over.] Last month, Strauss Zelnick, CEO of Take Two, said “I’ve said for years the Holy Grail of our business is to take a packaged goods release and turn it into a subscription model.” Zelnick may have been saying it for years, but it seems …
