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NPD: 40% of freemium players pay for in-game upgrades
The latest report from the NPD Group has found that 40 percent of people who have played an upgradable freemium game have made an in-game payment to extend or enhance the experience. The Insights into the Freemium Games Market report, which surveyed over 6,000 individuals including both children and adults, notes that women and girls are “significantly more likely” to play freemium games than men, yet are less likely than men to pay. The NPD …
