NPD: $3.3 billion spent outside of new boxed games across regions in Q4 2011
Still in its infancy of tracking and reporting games that aren’t new and from a box, the NPD reported sales for the US and key European markets reached $3.33 billion in the fourth quarter of 2011 (Oct. – Dec.). The number covers “used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content and mobile games.” To be extra clear, that means “everything besides new physical copies of games sold in retail stores.”
The breakdown of the overall $3.33 billion has the States with a $2.04 billion spend, and the UK, Germany, and France forking over a combined total of $1.29 billion. Despite troubles at retail, UK consumers still dropped $508 million in the region, while Germany and France saw sales of $461 million and $320 million (respectively).
NPD usually reports monthly, strictly on US game sales. “Now that we’ve established our Europe based service covering the UK, France, and Germany, we can begin working directly with clients to help them dissect at deeper levels how the unique market drivers specific to each country can help them understand the increasingly global nature of the games industry,” said NPD Euro analyst Sam Naji.
It’s still hard to contextualize the data since the (publicly shared) tracking of digital spend is still so new. We do know that in 2011 the total spend in the States was around $16.6 billion, with new boxed games at retail reaching $9.3 billion.
[Image credit: Digital Storm via Shutterstock]Continue reading NPD: $3.3 billion spent outside of new boxed games across regions in Q4 2011NPD: $3.3 billion spent outside of new boxed games across regions in Q4 2011 originally appeared on Joystiq on Thu, 22 Mar 2012 09:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
