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Most new social game players quit after just one day
Player churn has always been a major problem with social games, as many users tend to lose interest shortly after they start playing a new title. A new report from social game analysis firm Playnomics recently examined this trend, and found that 85 percent of all new U.S. players acquired between July and September stopped playing their social games after just one day. Beyond those first 24 hours, it proved more difficult for developers to …
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