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Mobile devs can now acquire users via Facebook’s mobile apps
Mobile game developers have a new tool for acquiring users: advertisements on Facebook’s popular iOS and Android apps, which direct users to download and install their games. These “Mobile App Install Ads” appear in users’ News Feeds when they check Facebook on their smartphone, opening product pages on the App Store or Google Play when clicked. Facebook has a huge audience it can reach with these ads — around 600 million of its more than …
