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Microsoft to launch TV-style adverts on Xbox Live
Microsoft is set to roll-out TV-style advertising for Xbox Live, with 15-30 second spots set to run within TV and video apps. The deal also confirms new channels coming soon to US gamers, including anime-streaming from Manga Entertainment. “With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s Ross Honey, general manager of Xbox Live Entertainment and Advertising. Read more…
