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Mass Effect 3 advertising was not misleading, determines ASA
Newsbrief: The UK’s Advertising Standards Authority has ruled that the various endings to the Mass Effect 3 story were “thematically quite different” and that EA did not mislead gamers with its claims that the player could affect the outcome of the story. A number of consumers complained to the ASA after they felt the ending to Mass Effect 3 did not correlate enough with the decisions they made in the game. The debacle has previously …
