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Marketers, start caring about video games, please
In a fiery opinion piece, Gamasutra’s Leigh Alexander examines how the jaw-dropping debacle around Hitman: Absolution’s Hire Hitman app illuminates some wider problems with the role of marketing in the game industry. This week, the #1ReasonWhy campaign provided a poignant and much-needed platform for women to talk about why they don’t feel comfortable in the games industry. Obviously it’s the perfect time for a Facebook advergame that encourages you to bully your friends about their …
