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Make games for yourself – and nobody else

[In this op-ed from the May issue, Game Developer magazine editor-in-chief Brandon Sheffield argues that developers should stop focusing on monitoring metrics and emulating popular games, and instead be successful through interesting titles that are true to their own vision.] A lot of people say that if you want to make a popular game, you need to listen to focus groups, carefully monitor metrics, and focus on the mainstream. I say: bullshit. Scaling small and …