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League of Legends: Changing bad player behavior with neuroscience
League of Legends has become well known for at least two things: proving the power of the free-to-play model in the West, and a vicious player community. The former is nothing the company wants to change, but lead producer Travis George knows that the latter is hurting the game’s reputation and hemming in its potential to grow. “Nobody wants to play a game with somebody who’s mean,” he says. While he recognizes that “a decent …
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