Jason Rubin and Danny Bilson: a tale of two THQs
During Danny Bilson’s tenure at Saints Row publisher THQ, the company went from license-dependent (think Nickelodeon) to “Core-focused” (think … uh, Saints Row). And eventually, the publisher’s entire direction turned, from a split between casual/family-focused titles and those of its “Core” division, to one solely focused on that “Core.” THQ today is essentially just the “Core” division.
When Bilson was fired from THQ and Jason Rubin was appointed president just over a week ago, the publisher’s messaging didn’t change. “Rubin’s appointment comes as THQ realigns its focus from a maker of licensed games for broad audiences to a developer of AAA ‘Core’ games for multiple platforms,” Rubin’s appointment PR reads.
But Bilson arguably lead THQ’s charge into “AAA ‘Core’ games,” pushing for games like Metro 2033, Darksiders, and Saints Row: The Third, and brokering deals with Guillermo del Toro for a three-game survival horror series called “Insane,” with Turtle Rock for an unnamed FPS, and Ninja Gaiden creator Tomonobu Itagaki for a (since dropped) project called “Devil’s Third.” Why he was fired remains unknown. “I don’t think it’s a question for me,” THQ president Jason Rubin told us during an E3 2012 interview.Continue reading Jason Rubin and Danny Bilson: a tale of two THQsJason Rubin and Danny Bilson: a tale of two THQs originally appeared on Joystiq on Tue, 12 Jun 2012 19:00:00 EST. Please see our terms for use of feeds.
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