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Iwata: Wii U/3DS will cater to core gamers first, mass market second
Nintendo’s strategy with the 3DS’s early years and its forthcoming Wii U launch is to put core-orientated games ahead of efforts to attract the mass market, according to CEO Satoru Iwata. Speaking in an investor Q&A following its financial report last week, Iwata explained that the platform holder has learned from mistakes made with the Wii. While that console succeeded in attracting new customers with more casual titles such as Wii Sports, he admitted Nintendo had then struggled to convince core gamers to take the platform seriously, which negatively impacted the system’s long term success. Read more…
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