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How to make the press notice your indie game

For many of us, the biggest challenge in making a game has nothing at all to do with actually making a game, and everything to do with promoting it. You could have a real breakout hit on your hands, but if you can’t get anyone to play it, how will anybody know? Vlambeer’s Rami Ismail has plenty of experience making indie games (Super Crate Box, Radical Fishing) and promoting them, even creating marketing tools specifically …