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How Robot Entertainment’s iOS hit Hero Academy went big in China
Henry Fong is the CEO and founder of Yodo1, a Chinese game publisher that has helped Western companies like Robot Entertainment and Digital Chocolate localize and distribute games for the Chinese market. Hero Academy from Robot Entertainment is a huge hit with U.S. and European iOS gamers. But even though China was the second biggest market for Hero Academy by downloads, it was still only reaching a fraction of China’s potential iOS audience. After partnering …
