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Has video game retail become an entirely ‘hits driven’ industry?
Is the video game industry, in particular the brick-and-mortar side of the business, becoming more “hit-driven”? That’s the claim that Wedbush analyst Michael Pachter made in his most recent note on March’s retail sales. It’s a temptingly straightforward thesis, but one that probably deserves some scrutiny. To explain a bit more about Pachter’s thesis, he explains the hit-driven business as one in which “gamers [are] willing to pass on an abundance of catalog titles in …
