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GDC China: Ubisoft Shanghai’s best practices for mobile game development: ‘do it now’

For free-to-play games, developers should focus heavily on the first 30 minutes of the player’s experience, says Xu Wang, Ubisoft Shanghai producer, at his GDC China talk on best practices for mobile game development. “You want to make it fun and deep,” he says, “but if players try free to play game, you have to know what the best part of your game is, and how to showcase the fun and interesting parts.” Essentially, you …