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GDC China: How cross-promotion for mobile titles can hit big
In a talk kicking off the Smartphone & Tablet Games Summit at GDC China 2012 in Shanghai, Chartboost’s Clay Kellogg discussed the sometimes surprising advantages of cross-promoting your mobile title, revealing some impressive statistics from the Mega Jump franchise. Specifically, Chartboost partner Get Set Games, which runs the free-to-play titles Mega Jump and now Mega Run, saw some spectacular results when they cross-promoted downloads of their new iOS/Android smartphone & tablet game in the old …
