Gamestation shops to be rebranded as GAME – report
Update: GAME Retail boss Martyn Gibbs has spoken about the rebranding decision. There will be a new loyalty scheme; Gamestation’s trade-in price-match will remain; there will be Wi-Fi in all shops; a GAME app; a better PC download service; and a new store feature called GAME Hunter.GAME Hunter will let shoppers browse and order – for delivery to any UK address – any game from GAME’s entire range, presumably via a computer in store. These can be old and new games and either physical or digital.Said he, speaking with MCV: “The new GAME will combine the best of both brands. For example, the Gamestation trade-in proposition, ‘We Won’t Be Beaten On Trade-In’, continues under the new unified brand and likewise the passionate and knowledgeable gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers.Read more…
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