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Free-to-play: It’s what Western MMO players are coming to expect
Even with the massive shift from subscription-based online business models to free-to-play, it seems that some developers still want to believe they can make subscriptions work. These studios have the tendency to give in, and make the switch to free-to-play. Nowadays, game developers are finding that — whether they like it or not — free-to-play has proliferated enough that players expect MMOs to use the free-to-play business model. Recently, Gamasutra spoke to Craig Morrison, creative …
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