Fieldrunners 2 surpasses $1 million in sales, Subatomic defends premium App Store pricing
Fieldrunners 2 recently broke $1 million in sales, about a month and half since launch. The original Fieldrunners by Subatomic Studios launched during the infancy of the iOS App Store nearly four years ago and was a runaway hit, eventually being ported to several platforms. It wasn’t a sure bet by Subatomic that a sequel would do well, given the increased competition in the marketplace now and, particularly, at the premium price of $2.99 for the iPhone version and $7.99 on iPad.
“These high price points have generated a lot of criticism,” Alec Shobin, marketing manager at Subatomic, told Joystiq. “But when I explain our strategy to fans, they always understand our situation. Fieldrunners 2 was made over the course of two years by a team of about 20 people. When I explain that we have to go with premium prices because we want to cover our costs in order to continue making super high quality games for a niche, hardcore audience, it really clicks with them and makes them want to support our cause.”
Shobin notes Fieldrunners 2 launched and immediately became the second-highest paid app on the US App Store. What he thinks is more important is the game reached number eight in the top-grossing category without being free-to-play nor having in-app purchases.Continue reading Fieldrunners 2 surpasses $1 million in sales, Subatomic defends premium App Store pricingFieldrunners 2 surpasses $1 million in sales, Subatomic defends premium App Store pricing originally appeared on Joystiq on Wed, 26 Sep 2012 15:00:00 EST. Please see our terms for use of feeds.
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