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Failbetter Games and the war on unethical social games

Echo Bazaar, a browser-based adventure game set in an alternate world called Fallen London, originally launched at the start of 2009. The game sees players fulfilling mission-based requirements in a free-to-play environment, and has a userbase of around 120,000 installed players. UK-based developer Failbetter Games this week rebooted the game with a new name and a new “ethical social gaming” message, which it hopes more developers will follow. Now known as Fallen London, the game …