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Facebook: Social game devs must make their games actually social
At a recent session at Facebook’s Menlo Park headquarters, Facebook director of user growth Alex Schultz apparently solved the riddle to improving user retention in social games: Make social games social. Ok, that sounds obvious, but more than a few game designers and pundits have expressed their disdain with social games that aren’t really all that social. And a lot of Facebook games even today suffer from that same un-social problem. Schultz said Facebook is …
