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Facebook Actions opens new viral avenue for social games
Facebook has launched its new Actions initiative, evolving its “Like” functionality to allow for more nuanced user updates on its site, and offering a new viral channel for social gaming partners to reach players. Actions enables Facebook’s partners to automatically post more descriptive updates to users’ social graphs about their everyday activities — and gives game makers a new tool for advertising their titles to pick up new users, and retain existing players by keeping …
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