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Emergent gameplay, F2P key for MMO user retention problems
“The world is changing. People are eating through content at an alarming rate. I don’t believe that the content ecosystem that’s in games today — including our own — is sustainable. With free-to-play, we’re seeing this trend towards what we’re calling ’emergent gameplay’.” That’s how John Smedley opened his talk at GDC Online, titled “Free-to-play: Driving the Future of MMOs.” Using Google Trends search volume graphs as a metric, Smedley traced the progress of the …
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