EA has big plans for its UFC game
It’s an exciting time at EA Sports for executive VP Andrew Wilson. He’s pretty stoked about acquiring the UFC license, the result of the dire financial situation going on at THQ right now, the previous UFC license holder. “Yes, yes it is,” Wilson tells me when I say it must be a good time to be in the sports game, uh, game.
But how did EA get the license? Who approached who? How did it all go down? How much did EA really pay for the license? While Wilson couldn’t go into the specificity I would’ve liked regarding some of those subjects, he did at least give me some background on how this new deal came together – and just what it means for MMA (Mixed Martial Arts) gaming fans looking forward to the future.Continue reading EA has big plans for its UFC gameEA has big plans for its UFC game originally appeared on Joystiq on Wed, 06 Jun 2012 19:30:00 EST. Please see our terms for use of feeds.
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